Zheng Xiang is a professor at the Virginia Tech. Prior to this he was an professor at the University of North Texas teaching tourism and marketing related course; conduct research in the areas of information systems and marketing in tourism.
He also serves as a board member of IFITT. Co-guest editor of Special Issue on Social Media in Journal of Travel and Tourism Marketing; Co-guest editor of Special Issue on Smart Tourism in Electronic Markets; Co-guest editor of Special Issue on Smart Destination in Journal of Destination Marketing and Managementf Marketing Science.